Gandaya

Gandaya is a Brazilian ticketing startup founded in 2022, created with Gen Z in mind. The platform stood out for its modern, social, and mobile-first approach to event ticketing — combining ticket sales, digital wallets, and an integrated resale marketplace. Beyond selling tickets, Gandaya positioned itself as a community-driven platform, connecting people through their shared experiences in parties and festivals.

In 2025, Gandaya was acquired by Sympla, one of Brazil’s leading event platforms, expanding its reach while maintaining its youthful identity and focus on innovation

I worked on this project as a senior designer and was responsible for repositioning the brand by rethinking its visual identity based on an existing logo. Through the definition of new typefaces, colors, and graphic elements, a series of Instagram posts was created. In addition, I designed new user journeys within the app — including new screens, modals, and other interface components — and was also responsible for designing the desktop version of the website.