IBM watsonx Challenge
[2025]
[VISUAL IDENTITY, DIGITAL, MOTION, PRINT]
I led the visual identity for the 2025 IBMer watsonx Challenge, an internal innovation program designed to engage IBM employees in exploring the potential of AI-driven solutions. The challenge focused on the application of agentic AI using watsonx Orchestrate to solve real business problems and enhance productivity.
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I led the visual identity for the 2025 IBMer watsonx Challenge, an internal innovation program designed to engage IBM employees in exploring the potential of AI-driven solutions. The challenge focused on the application of agentic AI using watsonx Orchestrate to solve real business problems and enhance productivity.
The project involved creating a flexible and scalable visual system that could be applied across a wide range of digital and physical touchpoints. From internal communications and landing pages to presentation materials and promotional assets, the identity was designed to inspire participation, simplify complex concepts, and ensure consistency across all stages of the challenge.
The result was a cohesive and engaging visual language that supported the program’s goals and elevated the overall experience for participants.
